A CMS, or Content Management System, is a valuable tool for modifying and maintaining your website. Thanks to this technology, it is now possible for anyone who knows how to use word processing software to organize and manage links, text, photos, and videos quickly and easily.
With a CMS, design is separate from content, so it’s possible to manipulate the information on your site without risking accidentally changing the design. Since the underlying architecture is the same, you can make site-wide maintenance changes quickly and easily. Unlike a static website, a CMS allows for the creation of an unlimited number of pages. Since all of your content is stored in a database, you can change the design of your site whenever you like, while still keeping all of your pages, posts, and comments. Content may be published immediately, or scheduled for publication at a future date.
A CMS website is search engine friendly. This means search engines can readily locate, read, and index the information on your site. Built-in SEO features include customizable page titles, headers, metadata, and keyword-focused URLs. Since a CMS makes it so easy to update your content frequently, your business can appear more active, and search engines are more favorable to websites that are constantly providing fresh new content. This is particularly useful for a website that has a large number of pages - such as an e-commerce site - since you can create keyword rich, SEO-friendly content whenever you wish.
A CMS allows you to provide different levels of access to users, and it has mechanisms to ensure that content is approved before it goes live. It’s also possible to create restricted content, so that only authorized users can view your pages. Additionally, a CMS provides valuable information on performance metrics. You can login anytime to view analytics like referrers, traffic, and specific search engine queries. The CMS also provides statistics for time spent on the website, visitor location, and page views.
A CMS allows you to reduce the cost of maintaining and updating your website, since there is no need to return to a website designer every time your site needs to be changed. You’ll also enjoy a wide range of advanced features, such as built-in social media broadcasts and feeds, built-in e-commerce features, and instant mobile site generation.
Nothing else matches the benefits of a CMS. Modify your website anytime and anywhere, improve your search engine placement, increase security, and save money by utilizing a Content Management System.